Doc McStuffins is in TIME magazine!

There's been some great media coverage lately on the success of the Doc McStuffins merchandise and its positive impact on diversity and empowering girls.

Yesterday, TIME magazine put up a wonderful article on how the Doc McStuffins doll is paving the way for more science toys for girls!

Doc McStuffins is a miracle not only because she’s one of the few popular black dolls on the market but because she also has inspired all sorts of young girls to don stethoscopes during playtime. In an era when toy stores are divided ever more strictly into blue aisles for boys and pink aisles for girls, most of the STEM (science, technology, engineering and math) toys have ended up in the blue aisle. Girls, on the other hand, are stuck with chemistry kits to create their own makeup.

Which is why girls so desperately need toys like those from Doc McStuffins. The show which features not only 7-year-old Dottie, but also her doctor mom and her stay-at-home-dad and has been endorsed by organizations like the Artemis Medical Society, which supports physicians of color.  Anecdotally, the No. 1 rated show among kids ages 2 to 5 is already having an effect: a recent New York Times article on the doll included interviews with little girls who are wearing lab coats to school.

This is something we couldn't be more proud of!

Read the full article here.