Check out the AWESOME article in the New York Times on the positive impacts of Doc McStuffins toys on diversity in the toy industry!

“With about $500 million in sales last year, Doc McStuffins merchandise seems to be setting a record as the best-selling toy line based on an African-American character, industry experts say.”

“Its blockbuster success reflects, in part, the country’s changing consumer demographics, experts say, with more children from minority backgrounds providing an expanding, less segregated marketplace for shoppers and toymakers.”

We're delighted with and so proud of the success of Doc McStuffins and the role she plays in providing children with an accessible role model similar to themselves.

Let us know what you think!