Conceived as a companion to the game app for Mexican-food chain Chipotle, Moonbot Studios The Scarecrow is a beautiful animation and an innovative marketing concept.

The short also features the vocal talents of Grammy Award winning Fiona Apple in a haunting rendition of 'Pure Imagination'.

The Scarecrow received two Daytime Emmy awards for Outstanding New Approaches - Original Daytime Program or Series and Outstanding Directing in an Animated Program in this years Daytime Emmy Awards, signifying the National Academy of Television Arts & Sciences’ efforts to recognise online and interactive media productions alongside traditional work by broadcasters.