Silvergate Media has sold Peter Rabbit broadcast and merchandising rights to Super RTL for German speaking territories, including Germany, Austria, Switzerland, Liechtenstein, Luxembourg and Alto Aldige.
The deal includes both incarnations of Beatrix Potter's series, Classic Peter Rabbit and the Peter Rabbit TV, co-produced with Penguin UK and Nickelodeon US and animated by Brown Bag Films.
Plans include promotions, live shows, music, magazine publishing and as well as 50 x 11-minute episodes and three half hour specials of Peter Rabbit.
“Super RTL is a fantastic strategic partner for us,” said Ron Allen, SVP consumer products EMEA at Silvergate Media. “They have been an excellent representative for our other property, Octonauts, for a number of years and we look forward to expanding our relationship and the opportunities that this deal creates for the Peter Rabbit brand.”
Check out licensing.biz for more!
To celebrate, how about some Peter in the wild? (via SuperPetTube)
David Maybury
David works at Brown Bag Films and occasionally eats cake, lots and lots of cake.
@davidmaybury
http://davidmaybury.ie
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