Check out this great interview with Brown Bag Films Director of Development Jennie Stacey alongside Cartoon Saloon's Paul Young and head of Children's Content at RTÉ, Sheila de Courcy on RTE Radio 1's Inside Culture podcast:

(Interview segment starts at the 12 minute mark).

“The joy of animation is that it can be anywhere, I mean it can be set in space, it can be set in a completely magical, fantasy world, but [a] universal theme is essential, so if you can make a story about a magical unicorn on the moon but you're still telling stories that children can relate to about the kind of issues they face every day, whether it's making friends, or dealing with disappointment or excitement then you're going to engage your audience.” - Jennie Stacey, Director of Development

Check out more from RTE Radio 1's Inside Culture Podcast here!