We have a soft spot for Dylan Collins. He knows his business - and how to make presentations enjoyable.

Kids tend to be slightly more long tail gamers than early adopters – they will hang around brands longer than other people. If you present a series of books to kids, they're far more likely to buy the first one if they know there's a universe to explore – three quarters will carry on reading all of them.

- Dylan Collins

His latest stats are online for all to see:

60 percent of kids say they're using chat, but in reality it's probably about 100 percent. It's also worth noting that Snapchat recently rolled out full chat. In 18 months, all the kids will be using it, mark my words.