It's no secret that the 12 Principles of Animation are the fundamental building blocks for any animator. Get the hang of these basic techniques and you'll be on your way to understanding the language of animation.

First introduced in The Illusion of Life by Frank Thomas and Ollie Johnston, these 12 principles have remained the quintessential roadmap for aspiring and experienced animators alike. Our animators are no exception! In fact, they have created their very own series of animation tutorials to explain the 12 Principles of Animation, using what you ask? Why, a brown bag, of course!

Last month we demonstrated the Solid Drawing principle, so now with no further adieu, let's finish our series with the final principle: Appeal

In animation, artists use the Appeal principle to create interesting characters that appeal to the audience. Appealing animation doesn't mean making everything fluffy and cute but creating a clear visual design that will capture the audience's interest.

This can be done in many ways like through posing or exaggeration, by pushing elements of your character to get a truly memorable performance. In our example animation above, we apply Appeal to the brown bag by exaggerating it's poses and movements and providing a more interesting visual as you can see from the image below:

Hope you've enjoyed our interpretation of the 12th principle and in case you've missed any in the series be sure to catch them on here: 12 Principles of Animation Series