Into animation? Here's a #toptip from the studio via our animator John Kennedy - this one is about researching.

John Kennedy: Research is KEY!

There's a wealth of terrific online resources available to help you research the topic you're working on, so be sure to use them.

One of the first things you learn in animation is how to animate a bouncing ball.

A simple way to figure out how to animate it, is to look up what actually happens to a ball when it bounces. Check out this slow motion video to see the squash and stretch principle in action: