McDonalds US have been getting a bit of hammering for their unveil of Happy, the Happy Meal brand ambassador.
Alone he may not be much to look at ... but he's been an effective and successful character for mashups in McDonald's advertising and promotions.
What do you think?
David Maybury
David works at Brown Bag Films and occasionally eats cake, lots and lots of cake.
@davidmaybury
http://davidmaybury.ie
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