Expressway and Irish Design 2015 (ID2015) have collaborated with celebrated Irish designers to create unique bus wraps for six coaches servicing Expressway inter-city routes.

We're delighted to announce that Brown Bag Films have been one of six selected Irish Designers to participate in the Irish Design 2015 initiative to celebrate and promote Irish Design by designing a bus wrap for a Bus Éireann Expressway bus.

The bus wraps have been designed by top Irish talents including Orla Kiely, Kevin Thornton, Maser, Diarmuid Gavin, Roughan & O'Donovan – to mark Expressway’s support as official transport partner for ID2015, the year-long Government-backed initiative promoting and celebrating Irish design in Ireland and internationally.

The concept was developed by Laura Magahy, Executive Chair of ID2015, with the aim of demonstrating the breadth of internationally acclaimed Irish designers in every field.

The project involves the designers creating a bespoke and personal design utilising the huge canvas of a new 2015 Expressway coach. Bus Éireann, a major Irish brand, is supporting and promoting Irishness through the design concepts for Expressway.

“The creative expression brought to Expressway demonstrates a unique perspective by the designer, challenging the boundaries of what bus or coach design could be in Ireland,” said Stephen Kent, Bus Éireann Chief Commercial Officer (CCO).

“Our customers and the public are surprised and delighted to see these new designs, which are being exposed to a huge audience as the coaches traverse across the country,” he added.

Laura Magahy, Executive Chair of Irish Design 2015 added: “Through the ID2015 programme we want to highlight the importance of design in enhancing our lives, our environment and our society while promoting Irish design and designers. We are delighted to be working with Expressway on this exciting project showcasing contemporary Irish design in an innovative way across their extensive network.”

You can view the first three designs below:

Stay posted for updates on the Brown Bag Films bus wrap design coming soon!